In my capacity as the Creative Director, Developer, and Designer for the "King Of The MetaWest" headline show campaign, I orchestrated a holistic and immersive experience. From envisioning wireframes and conceptualizing clothing designs, transformed into dynamic 3D assets using Clo3D/Marvelous Designer, to crafting visually stunning environments through Blender and Unreal Engine for a cinematic product animation and trailer, I seamlessly blended creativity with technical expertise. Extending the campaign into the digital realm, I innovatively brought the merchandise to life with an Augmented Reality filter on Snapchat, fostering interactive engagement. Additionally, I pioneered a bespoke Social VR world in Unity for VR Chat, serving as the backdrop for the artist's Virtual Listening Party and Merch Exhibition, exemplifying my ability to translate creative concepts into compelling and multi-faceted experiences